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Thematic Area: Communications |
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| PSA - Access to Energy for the Future We Want (2012)
This 30-second public service announcement (PSA) promotes the importance of energy. Developing countries need reliable access to modern energy if they are to achieve economic growth, reduce poverty and improve the health of their citizens. Investment in modern energy is indispensable for a prosperous and sustainable future.
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| What is the Sound of a Tree NOT Falling? (2011)
Working with communities, government agencies, NGOs and businesses, UNDP’s forest-related programmes support the development of policies and community-based, sustainable measures that improve forest management.
WHAT IS THE SOUND OF A TREE NOT FALLING? is a 30-second public service announcement about forestry in Asia, recognizing that forests and sustainable forest management can contribute significantly to sustainable development, poverty eradication and the achievement of the Millennium Development Goals.
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| 12SimpleThings (2008)
12SimpleThings is a Public Service Announcement on climate change that was accepted in February to run on the Canadian Broadcasting network during 2009. It was launched in six languages (Chinese, English, French, Hindi, Indonesian, Thai) and has been airing on CNN International since 2008 and popped up during the Asian re-broadcast of the US Vice Presidential debates. In case you have missed this animated 30-second UNDP commercial, you can view it on www.12simplethings.org. Its aim is to guide viewers to the multi-language website that shows how you can reduce your carbon footprint -- twelve simple ways to make a difference. The concept was given to UNDP by the ad agency Saatchi. So check out the website and turn off the lights behind you!
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| Communicating Disasters (An Asia Pacific Resource Book) (2007)
This publication offers a kaleidoscope of perspectives as well as a great deal of practical advice on how to communicate hazards and disasters at inter-personal, inter-agency, inter-sector and public levels. It draws on the rich and varied experience of 21 contributors representing the media, development and humanitarian sectors. The tools, technologies and methods may vary, but there is a broad consensus that to be effective, communication needs to be two-way, inclusive, participatory and sustained over time. It is not an 'add on' to other development interventions, but an integral component in its own right. This book is aimed at journalists, disaster managers and civil society groups who want to use information and communication to create safer societies and communities.
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